Digital content creation for Brisbane-based NFP organisation. I was tasked with designing and animating 5 GIFs for use across social media and as Instagram sticker.
A Brave Life is a not-for-profit organisation which supports young mothers to navigate pregnancy and motherhood. To engage with their online audience and connect with the target market, I was given a brief to develop 5 animated GIFs to show young mothers in a range of study and active situations, and also to promote their Baby Bundle bag - a donation driven support program to equip young mothers with essential items. I began by sketching some ideas on paper before drawing digitally in Illustrator and animating the GIF in Photoshop.