Stonegate Outdoors

For this project I was tasked with creating visually captivating, unique imagery to accompany the online launch of Stonegate Industries' new range of camping and outdoor products, under their new subsidiary, Stonegate Outdoors. Through traditional and drone photography, and in close communication with the company's manager and visual merchandising team, I captured the products in a range of locations from Noosa hinterland and Maleny to the Gold Coast hinterland and Brisbane outskirts. To accompany these images, I also provided guidance on website layout and created copy for each of the website product pages and new landing page. I also incorporated the use of a product mascot (my pet greyhound) which encouraged the company to initiate a donation program for each product sold. As the glamping tents are already quite widely used throughout Australia and with many cheaper, lower quality alternatives in the market, the challenge I faced was to make unique images which stood out against the competition and highlighted the features and benefits that these products have against their competitors. I believe that through the imagery and copy created for this campaign, that has been achieved.